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Lash and brow booking system

Booking software for repeat clients, preferred artists and reminders.

BeautiDesk helps lash and brow studios manage online bookings, technician selection, client notes, confirmation SMS and reminder workflows.

Quick answer

BeautiDesk is a lash and brow booking system for Australian studios where repeat appointments, preferred technicians, customer notes and reminders matter. It gives the studio a branded booking page and a merchant workspace for daily operations.

Starter costs AUD $49.99 per month for 1 studio, up to 3 staff, 300 bookings and 50 monthly SMS credits for Australian mobile numbers. Start with a 14-day no-card trial and 20 trial SMS credits. See Starter limits and costs →

Repeat appointments without extra admin

Lash infills, brow maintenance and regular visits benefit from customer records, booking history and reminder messages that keep clients coming back.

Artist preference built into booking

Clients can choose a favourite lash or brow artist, while new customers can book first available. The salon keeps control of service duration and staff availability.

Less missed communication

  • Confirmation SMS after booking.
  • Reminder SMS before the appointment.
  • Owner alert SMS for new bookings when enabled.
  • NO or unclear replies surfaced for staff follow-up.

Built for branded salons

BeautiDesk keeps the customer experience around the studio's own booking page instead of pushing clients into a marketplace profile.

Set up lash and brow services clearly

Give each treatment its own service, price and full appointment time, so clients only see times your artists can actually deliver.

  • Classic, hybrid and volume full sets.
  • Infills at the intervals your studio offers.
  • Lash lifts and tints.
  • Brow lamination, shaping and tinting.
  • Removals, plus a patch test service if your studio requires one.

Clients can combine services in one booking, and BeautiDesk adds the durations and prices together.

Infill reminders with Client Care

Client Care can send a rebooking SMS with a booking link when a client’s saved cycle becomes due. It only sends to clients with recorded consent and a mobile number, and it re-checks consent, plan access, STOP status and future bookings immediately before sending. Client Care is available on Starter, Pro, Business and Premium while billing access is active.

Confirmations and replies the front desk can act on

  • A confirmation SMS after the booking is made.
  • A reminder SMS at the number of hours before the appointment you choose (24 by default).
  • YES, CONFIRM or OK replies mark the appointment as confirmed.
  • NO, CHANGE, RESCHEDULE or CANCEL replies are flagged for staff follow-up.

Confirmation and reminder templates can be edited in the workspace. Read the full SMS reminder guide →

Client notes for repeat appointments

Keep notes and booking history in the client record, so the next artist can see what the client had last time and what they prefer before the appointment starts.

Built for solo artists and small studios

Starter covers 1 studio, up to 3 staff and 300 bookings a month. Run the day from an iPhone, iPad or desktop browser, and pause new bookings for a date when you are away or fully booked. Existing appointments are kept.

Let clients manage their own booking

After booking online, clients get a Manage booking link on the confirmation screen and in the calendar file. With customer self-manage turned on, they can cancel or reschedule there within the cutoff hours and reschedule limit you set. If you prefer to handle changes yourself, ask clients to contact the studio instead.

What to test during the trial

  • Book a lash lift with a brow tint and check the total time.
  • Book a named artist and first available.
  • Reply YES and NO to a test reminder and review how each reply appears.
  • Save a Client Care cycle for a consented test client.
  • Pause online bookings for one day and check the booking page.

Lash and brow booking FAQ

Can BeautiDesk help with repeat lash and brow appointments?

Yes. BeautiDesk keeps client records and booking history so studios can manage repeat appointments, preferences and reminder workflows.

Can clients choose a preferred lash or brow technician?

Yes. Clients can choose a preferred staff member or first available when booking online.

Does BeautiDesk support service duration and prices?

Yes. Studios can show service duration and price before the customer chooses a time. When a client selects more than one service, such as a lash lift and brow tint, BeautiDesk adds the durations and prices together.

Can staff manage bookings from iPad?

Yes. BeautiDesk has iPad and web workspace experiences for front-desk and owner workflows.

Can BeautiDesk send SMS reminders in Australia?

Yes. SMS workflows are Australia-focused and apply to Australian mobile numbers. The studio chooses how many hours before the appointment the reminder is sent; the default is 24 hours.

Can I remind clients when their infill is due?

Yes, with Client Care. Save a rebooking cycle for a client who has given consent, and BeautiDesk can send an SMS with a booking link when the visit becomes due. Nothing is sent if the client already has a future booking or has replied STOP.

Can clients reschedule a lash appointment themselves?

Yes, if the studio turns on customer self-manage. The studio sets the change cutoff hours and a reschedule limit, or can ask clients to contact the studio instead.

How much does BeautiDesk cost for a lash or brow studio?

Starter costs AUD $49.99 per month for 1 studio, up to 3 staff, 300 bookings and 50 monthly SMS credits for Australian mobile numbers. The 14-day no-card trial includes 20 trial SMS credits.

Give repeat clients a cleaner way to book.

Start with branded online booking, preferred artist selection, client notes and SMS-ready reminders.

Start 14-day trial